Singapore. (4 August 2010. 0930 hrs).
(http://sg.yfittopostblog.com/2010/08/03/sneak-peek-at-yog-opening-ceremony/)
It is now Day 2 since the story of pole dancing at the Youth Olympic Games (YOG) was reported on YahooNews. The report generated a few more negative comments about it appropriateness for the games, but in general there has been apathy towards it.
As predicted in my blog yesterday, this issue is unlikely to degenerate into a crisis communication situation. This is because, as assessment yesterday, the video clip included in the report showed that the routine was not suggestive in nature.
While this report is unlikely to degenerate into a crisis communication situation, the PR Dept of the YOG needs to plan ahead for the international coverage of the event. With many conversative countries participating, depending on the attire of the "pole dancers", this is likely to generate some discussion.
Hence, to ensure that the story and discussions are "framed" correctly in Singapore's favour, it is my belief that the YOG's PR Dept needs to issue an official response on the inclusion of "pole dancing" into the opening ceremony. Doing so, will ensure that we are ahead of the media cycle.
(http://sg.yfittopostblog.com/2010/08/03/sneak-peek-at-yog-opening-ceremony/)
It is now Day 2 since the story of pole dancing at the Youth Olympic Games (YOG) was reported on YahooNews. The report generated a few more negative comments about it appropriateness for the games, but in general there has been apathy towards it.
As predicted in my blog yesterday, this issue is unlikely to degenerate into a crisis communication situation. This is because, as assessment yesterday, the video clip included in the report showed that the routine was not suggestive in nature.
While this report is unlikely to degenerate into a crisis communication situation, the PR Dept of the YOG needs to plan ahead for the international coverage of the event. With many conversative countries participating, depending on the attire of the "pole dancers", this is likely to generate some discussion.
Hence, to ensure that the story and discussions are "framed" correctly in Singapore's favour, it is my belief that the YOG's PR Dept needs to issue an official response on the inclusion of "pole dancing" into the opening ceremony. Doing so, will ensure that we are ahead of the media cycle.
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