Singapore. (26 July 2010. 0700 hrs). STOMP yesterday published a story in which the Yoshinoya outlet at Compass Point gave a customer half a cup of Coke as she had ordered it "without" ice.
The incident occurred on 24 July and so far there has been no response from Yoshinoya. This is understandable as it happened over the weekend and the company's main office is likely to be closed. It thus remains to be seen if Yoshinoya will respond to this potentially reputation damaging incident.
As highlighted in my research, the traditional media is not the only source of news and information. Companies therefore need to monitor the New Media to be aware of any issues that may affect the company.
The incident occurred on 24 July and so far there has been no response from Yoshinoya. This is understandable as it happened over the weekend and the company's main office is likely to be closed. It thus remains to be seen if Yoshinoya will respond to this potentially reputation damaging incident.
As highlighted in my research, the traditional media is not the only source of news and information. Companies therefore need to monitor the New Media to be aware of any issues that may affect the company.
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