Singapore. (1 August 2010. 2100 hrs). The Sunday Times ran a half-page article on this case today. The article reported that the temple's devotees were standing behind their ex-leader and went on describe how Mr Arumugum Sivalingam was single-handedly responsible for making the temple what it is today. Mr Arumugum was once again "not available for comments."
From a Crisis Communication perspective, this was a fantastic article to portray Mr Arumugum as a man who made a mistake. I am not certain if this article was planned for, or initiated by Mr Arumgum, but this third party endorsement has gone a long way to shape stakeholder perception of him.
From a Crisis Communication perspective, this was a fantastic article to portray Mr Arumugum as a man who made a mistake. I am not certain if this article was planned for, or initiated by Mr Arumgum, but this third party endorsement has gone a long way to shape stakeholder perception of him.
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